Free Creative Strategy in Advertising Ebook

Descriptions Creative Strategy in Advertising Free Online

CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies. . CLICK HERE TO START DOWNLOAD

For Free Working with Words: A Handbook for Media Writers and Editors PDF

Descriptions Working with Words: A Handbook for Media Writers and Editors Free Ebook

No matter the medium—from print to broadcast to digital—Working With Words presents the best writing advice for today’s journalists. The text’s focus on improving skills in grammar and style make this an invaluable reference for students from their introductory journalism courses throughout their future careers in the field. With extensive coverage of grammar, mechanics and usage, as well as style, unbiased writing and writing for different media, Working With Words includes material that students cannot find in the Associated Press Stylebook alone. New with the ninth edition, Working with Words can be packaged with LaunchPad Solo for Journalism, where students can access the Exercise Book for Working With Words – an interactive workbook with multiple activities matching each chapter topic in the main text. Also on LaunchPad, students can further their grammar practice with Exercise Central for AP Style, and watch numerous videos from renowned journalists.
. CLICK HERE TO START DOWNLOAD

Download A Course in Phonetics Online

Descriptions A Course in Phonetics PDF

Offering the most current coverage available, A COURSE IN PHONETICS, 7e remains the authoritative text for the study of phonetics. Combining Peter Ladefoged's student-friendly writing style with Keith Johnson's comprehensive presentation, the Seventh Edition introduces concepts of speech production, describes speech in acoustic terms, and teaches practical phonetic skills including IPA transcription. Expanded sections on acoustic phonetics and speech motor control bring instructors up to date and help students use tools for digital inspection and manipulation of speech. Numerous updates include MRI images of vocal tracts. In addition, the thoroughly revised companion website includes interactive exercises, instant spectrograms for every chapter, over 4,000 audio files of nearly 100 languages, and maps keyed to sounds of languages where they are spoken. With its broad overview and numerous examples, A COURSE IN PHONETICS remains the ideal introduction to phonetics-no previous knowledge . CLICK HERE TO START DOWNLOAD

Download Bundle: Nexos, Loose-leaf Version, 4th + iLrn™ Heinle Learning Center, 4 terms (24 months) Printed Access Card Book

Descriptions Bundle: Nexos, Loose-leaf Version, 4th + iLrn™ Heinle Learning Center, 4 terms (24 months) Printed Access Card PDF

There is no access card with this book which is why its only 5. . CLICK HERE TO START DOWNLOAD

For Free A Pocket Guide to Public Speaking by Dan O'Hair Hannah Rubenstein Rob Stewart5 edition (Textbook ONLY, Spiral-bound) Online

Descriptions A Pocket Guide to Public Speaking by Dan O'Hair Hannah Rubenstein Rob Stewart5 edition (Textbook ONLY, Spiral-bound) Free Ebook

. CLICK HERE TO START DOWNLOAD

Download Word Sorts and More: Sound, Pattern, and Meaning Explorations K-3 (Solving Problems in the Teaching of Literacy) Book

Descriptions Word Sorts and More: Sound, Pattern, and Meaning Explorations K-3 (Solving Problems in the Teaching of Literacy) PDF

A tremendous timesaver for teachers, this indispensable book contains more than 200 word, picture, and letter sorts, ready to photocopy and use in K-3 classrooms. Provided are engaging categorization activities that span the stages of emergent, letter name, and within word pattern spelling. Also featured are decoding activities, assessment materials, tips from other teachers, recommended links to children's literature, and strategies for working with diverse students, including English-language learners and struggling older readers.

See also Ganske's Word Journeys, Second Edition: Assessment-Guided Phonics, Spelling, and Vocabulary Instruction, which provides a comprehensive framework for assessing and building word knowledge, and Mindful of Words: Spelling and Vocabulary Explorations 4-8, which presents word study activities for the intermediate and middle grades.  . CLICK HERE TO START DOWNLOAD

Download Barron's 500 Flash Cards of American Sign Language Book

Descriptions Barron's 500 Flash Cards of American Sign Language book

Full-color photos on flash cards present close-ups of a model demonstrating 500 American Sign Language (ASL) signs. The meanings, brief descriptions of hand and arm motions, and related words are listed on the reverse side of each card. Correct formations of hand shapes and facial expressions are clearly shown to eliminate any possible confusion regarding intended word meanings. Where appropriate, photos include directional arrows that show hand or arm movements. Each flash card has a hole in one corner to accommodate a metal ring included with the boxed set. Users can select and fit any combination of cards they please to combine relevant words and create statements, or to review signs that they have difficulty identifying. Here is an ideal method for recognizing and memorizing American Sign Language vocabulary--a fine learning resource for all who plan to work with deaf people. . CLICK HERE TO START DOWNLOAD

Free Mass Communication: Living in a Media World Ebook

Descriptions Mass Communication: Living in a Media World Download

Skills to Succeed in Today’s Media World   Designed to give students the media literacy principles and critical thinking skills they need to become smart consumers of the media, Mass Communication: Living in the Media World provides comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis and fun, conversational writing. In every chapter, students will explore the latest developments and current events that are changing the face of media today. The newly revised four-color Fifth Edition introduces a new "Media Transformations" box feature that highlights dynamic changes to how we produce and consume media. Each "Media Transformations" box includes a new infographic that helps illustrate key issues and promotes data and media literacy. Mass Communication is an interactive learning experience where you’ll explore the latest developments that are changing today’s media world. . CLICK HERE TO START DOWNLOAD

Free Humble Inquiry: The Gentle Art of Asking Instead of Telling PDF

Descriptions Humble Inquiry: The Gentle Art of Asking Instead of Telling Download

Communication is essential in a healthy organization. But all too often when we interact with people—especially those who report to us—we simply tell them what we think they need to know. This shuts them down. To generate bold new ideas, to avoid disastrous mistakes, to develop agility and flexibility, we need to practice Humble Inquiry.

Ed Schein defines Humble Inquiry as “the fine art of drawing someone out, of asking questions to which you do not know the answer, of building a relationship based on curiosity and interest in the other person.” In this seminal work, Schein contrasts Humble Inquiry with other kinds of inquiry, shows the benefits Humble Inquiry provides in many different settings, and offers advice on overcoming the cultural, organizational, and psychological barriers that keep us from practicing it. . CLICK HERE TO START DOWNLOAD

Download The Ordinary Parent's Guide to Teaching Reading Book

Descriptions The Ordinary Parent's Guide to Teaching Reading Free Online

A plain-English guide to teaching phonics. Every parent can teach reading―no experts need apply! Too many parents watch their children struggle with early reading skills―and don't know how to help. Phonics programs are too often complicated, overpriced, gimmicky, and filled with obscure educationalese. The Ordinary Parent's Guide to Teaching Reading cuts through the confusion, giving parents a simple, direct, scripted guide to teaching reading―from short vowels through supercalifragilisticexpialidocious. This one book supplies parents with all the tools they need.

Over the years of her teaching career, Jessie Wise has seen good reading instruction fall prey to trendy philosophies and political infighting. Now she has teamed with dynamic coauthor Sara Buffington to supply parents with a clear, direct phonics program―a program that gives them the know-how and confidence to take matters into their own hands. . CLICK HERE TO START DOWNLOAD

Free The Curious Writer, Concise Edition (5th Edition) Ebook

Descriptions The Curious Writer, Concise Edition (5th Edition) PDF

For courses in First-Year Composition - Rhetoric.
Puts inquiry at the heart of good writing We write to learn as much as we do to express what we already know. In his remarkably personal and engaging voice, Bruce Ballenger makes that powerful concept central to The Curious Writer, Concise Edition.
The Curious Writer, Concise Edition doesn’t read like a textbook or provide a formula for composing essays. Instead, it encourages students to suspend judgment, to ask questions, and to seek answers much like academics do. Yet it covers a wide range of genres beyond the academic essay–narrative, profile, review, ethnography, argument, and more–all with a distinctive approach and “personality” that is lacking in other texts. It also reinforces the assumption that genres are malleable with a new chapter on repurposing or “re-genre-ing.” 
Students love that this book helps them learn to write by pursuing their own curiosity. Teachers appre . CLICK HERE TO START DOWNLOAD

Free The College Writer: A Guide to Thinking, Writing, and Researching PDF

Descriptions The College Writer: A Guide to Thinking, Writing, and Researching Free Ebook

Combining streamlined instruction in the writing process with outstanding accessibility, THE COLLEGE WRITER is a fully updated four-in-one book-with a rhetoric, a reader, a research guide, and a handbook-for users at any skill level. Throughout the book, numerous student and professional writing samples highlight important features of academic writing-from voice to documentation-and offer models for users' own papers. The fifth edition features a greater focus on writing across the curriculum, further supported within the research chapters by additional coverage of report writing, primary research, and avoiding plagiarism. . CLICK HERE TO START DOWNLOAD

For Free Comprehension Connections: Bridges to Strategic Reading PDF

Descriptions Comprehension Connections: Bridges to Strategic Reading Free Ebook

Inferring, questioning, determining importance. It's not easy to explain these abstract reading strategies to elementary readers, yet knowing how they work and how to use them is an important first step to connecting with texts. Fortunately Tanny McGregor has developed visual, tangible, everyday lessons that make abstract thinking concrete and that can help every child in your classroom make more effective use of reading comprehension strategies. Comprehension Connections is a guide to developing children's ability to fully understand texts by making the comprehension process achievable, accessible, and incremental. McGregor's approach sequences stages of learning for each strategy that take students from a fun object lesson to a nuanced and lasting understanding. Her lessons build bridges between the concrete and the abstract by incorporating writing, discussion, song, art, and movement into a web of creative connections that reinforce each strategy on a variety of levels. All the whi . CLICK HERE TO START DOWNLOAD

Download Teaching for Comprehending and Fluency: Thinking, Talking, and Writing About Reading, K-8 Book

Descriptions Teaching for Comprehending and Fluency: Thinking, Talking, and Writing About Reading, K-8 Free Ebook

Book study groups and professional learning communities, click here to save 15% when you order 15 copies of Teaching for Comprehending and Fluency, K-8. Teaching for Comprehending and Fluency, K-8 is the next new breakthrough from Irene Fountas and Gay Su Pinnell. Offering a complete picture of how to skillfully teach meaning making and fluency within any instructional context, Teaching for Comprehending and Fluency, K-8, supports you with frameworks for high-quality instruction that describe appropriate expectations for comprehending, fluency, and vocabulary development. Fountas and Pinnell's teaching and assessment frames will give you a firm understanding of your students' reading levels: where they are, where they should be, and what they need to do to get there-for any reader, in any grade, at any moment. You'll also gain insight about the specific demands that fiction and nonfiction texts place on readers and about how effective readers think within a text, beyond a text, and . CLICK HERE TO START DOWNLOAD

Free AP English Language & Composition 2017-2018 (Kaplan Test Prep) PDF

Descriptions AP English Language & Composition 2017-2018 (Kaplan Test Prep) Free Ebook

Kaplan's AP English Language & Composition 2017-2018 provides essential practice, targeted review, and proven strategies to help students ace the AP Language & Composition exam. Master the material, get comfortable with the test format, and get expert advice on how to score higher.

Kaplan is so certain that AP English Language & Composition offers the guidance you need that we guarantee it: After studying with our online resources and book, you'll score higher on the AP exam—or you'll get your money back.

Essential Practice
Two full-length practice tests with detailed answer explanationsA diagnostic test to target areas for score improvementA two-page, full-color, removable study sheet packed with key dates, terms, and factsTargeted review of the most up-to-date contentA comprehensive index and glossary of key terms and conceptsExpert GuidanceTips and strategies for scoring higher from expert AP English Language and Composition teachers and students who got a perfect . CLICK HERE TO START DOWNLOAD

Free Cursive Handwriting Practice Workbook for Teens Book

Descriptions Cursive Handwriting Practice Workbook for Teens PDF

This workbook, Cursive Handwriting Practice Workbook for Teens, is designed to inspire teens' interest in learning and practicing cursive handwriting. Teens enjoy writing sentences like "Wizard school is so cool," and, "Talk to you later." Exercises like these help to make learning fun, even at home. This unique teenage handwriting workbook provides teens who need to improve their cursive writing fluency a chance to do it with a more age appropriate workbook (since the sentences were prepared with a teenage audience in mind).

Note: For teens who need more advanced handwriting practice (with a smaller font size and narrower lines, and without tracing exercises), Julie Harper also has a more advanced cursive handwriting workbook for teens: Advanced Cursive Handwriting Practice Workbook for Teens (ISBN 1523234598).

This workbook focuses on writing phrases and sentences in cursive in three parts:
Students practice tracing and copying phrases and sentences in Part . CLICK HERE TO START DOWNLOAD

Download Media Now: Understanding Media, Culture, and Technology Book

Descriptions Media Now: Understanding Media, Culture, and Technology Free Online

Providing a thorough explanation of how media technologies develop, operate, converge, and affect society, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 9e empowers you to think critically about the media and its effects on culture. It provides a comprehensive introduction to today's global media environment and the ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry?and affect your everyday life. With its cutting-edge coverage of the essential history, theories, concepts, and technical knowledge, MEDIA NOW helps you sharpen your media literacy skills?preparing you for work in the expanding fields of the Internet, interactive media, and traditional media industries. It includes the latest developments and trends in social media, e-publishing, policy changes for Internet governance, online privacy protection, online ad exchanges, the changing video game industry, and much more. . CLICK HERE TO START DOWNLOAD

Free The Prentice Hall Reader (11th Edition) PDF

Descriptions The Prentice Hall Reader (11th Edition) book

This rhetorical reader emphasizes process by presenting a student essay in each chapter in both its first and final draft.    Widely known for George Miller’s supportive voice and highly reliable writing assignments, The Prentice Hall Reader balances classic and contemporary essays, arranged in increasing level of difficulty in each chapter.  Extensive reading, writing, and research instruction and an exceptionally comprehensive instructor manual make this rhetorical reader an effective text for any writing program. . CLICK HERE TO START DOWNLOAD

Free Correct Writing PDF

Descriptions Correct Writing Free Ebook

Well-renowned aid for teaching sentence-level grammar, punctuation, mechanics, and diction. The format is a thorough exercise workbook combined with a convenient reference handbook. . CLICK HERE TO START DOWNLOAD

Free NorthStar Reading and Writing 4 with MyEnglishLab (4th Edition) Book

Descriptions NorthStar Reading and Writing 4 with MyEnglishLab (4th Edition) for Free

NorthStar, Fourth Edition, a five-level series, engages students through authentic and compelling content and empowers them to achieve their academic and personal goals. The approach to critical thinking in both the Reading/Writing and Listening/Speaking strands challenges students to move beyond basic comprehension to higher-level analysis.

Conceptualized to promote critical thinking, NorthStar infuses analysis, synthesis, evaluation, and application throughout every lesson, not just in a critical thinking section like in other series.

Components: Print or eText

Student Book with MyEnglishLab — Building on the success of previous editions, NorthStar
continues to engage and motivate students through new and updated contemporary, authentic topics in a seamless integration of print and online content.

eText with MyEnglishLab — Offering maximum flexibility for different learning styles and needs, a digital version of the Student Book can be u . CLICK HERE TO START DOWNLOAD