Practically Speaking aims to address four key objectives for students: 1) readability, 2) clarity, 3) applicability, and 4) affordability. Regarding the first objective--readability--the wisdom of Samuel Johnson seems apt: "What is written without effort is in general read without pleasure." Maximum effort has been devoted to writing a textbook that might ignite the interest of student readers, not induce a coma. Textbooks are not meant to read like Stephen King novels, but they do not need to be a horror by reading like an instruction manual for setting up your new flat-screen TV. Consequently, I attempted to practice what I teach about gaining and maintaining attention by using the attention strategies discussed in Chapter 5. There are novel and humorous examples, stories, quotations, photos, and cartoons; intense, dramatic, and poignant illustrations; colorful and vivid language and metaphors; startling statistics and historical facts sprinkled throughout every chapter. The writing . CLICK HERE TO START DOWNLOAD